
OUR TEAM
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Associate Dean (CEIBS Europe)
Katherine Xin is Professor of Management, Bayer Chair in Leadership, Associate Dean (Europe), Director of Hospitality EMBA Program at China Europe International Business School (CEIBS). She holds her Ph.D. from the University of California and was previously on the faculty of the University of Southern California, Hong Kong University of Science and Technology and IMD, Lausanne, Switzerland.
In addition to her research and teaching, she is a consultant and workshop leader, and has undertaken assignments for multinational firms such as Acer, Alcatel, Allicanz, BASF, BMW, Bosch, China Mobile, China Steel, China Telecom, Daimler Benz, Ford Motor Company, Fluor Daniel, Interbrew, Inventec, Johnson & Johnson, Merck, Pacific Bell, PricewaterhouseCoopers, Qualcomm, San Miguel, Sony, Toyota, TRW, TSMC, UMC, Baosteel, Baxter and government agencies in the US, HK and the Chinese mainland. She also worked as the marketing director at a high temperature rubber manufacturing company in California, and participated in founding 3 companies. -
Vice President and Dean
Dr. Yuan Ding is Vice President and Dean, Cathay Capital Chair Professor in Accounting at CEIBS. Prior to joining CEIBS, he was a tenured faculty member of HEC School of Management, Paris, France. He is member of European Accounting Association, French Accounting Association and American Accounting Association. Dr. Ding has acted as editor and editorial board member for many international academic journals in accounting and auditing.
Dr. Ding has been giving lectures in financial accounting, financial statement analysis, international accounting and corporate governance at the level of Master’s of Science in Management, MBA, EMBA and PhD in Europe and in China. He has also consulted with, designed and delivered in-company special and open executive education programmes in China and in Europe. At CEIBS, he co-founded the first CFO open programme in China in 2005 and has been involved in many top executive programs co-organised with Harvard, Wharton, INSEAD, New York University, London School of Economics, IESE and HEC Paris. -
CEO
Robert joined CEIBS in May 2019 as CEO of CEIBS Zurich.
He holds a B.A. in English Literature, Religion and Philosophy from the University of Richmond in Richmond, Virginia, and an MBA in Finance and International Busines from George Washington University in Washington, D.C., and a PhD in International Economics from the University of St. Gallen in Switzerland.
Robert’s professional experience spans over 35 years in education, banking, and consulting. He is a regular speaker and moderator.
Robert took his first trip to China in 1988 and has been a friend and follower of China ever since. Originally from the US, he has lived and worked in Europe since 1988. Robert has dual citizenship in the US and Switzerland. He has worked in the US, the UK, Germany, Nato-Europe, Switzerland and Vietnam. He has travelled to 70 countries for work and pleasure.
Robert loves spending time with his large family. Having four daughters and currently 5 grandchildren keeps him busy. When he is not spending time with his family, he is in the mountains hiking or skiing. He is an avid golf player
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Head of Finance
Fred-Thomas Altaner joined the team at Zurich Institute of Business Education as Head of Finance on January 1, 2018.
Fred studied at the Zurich Institute’s predecessor organizations and holds an Executive MBA degree from the Lorange Institute of Business Zurich as well as a Master of Science in Finance degree from GSBA. His professional experience includes various roles in finance in both the banking and manufacturing industries. A dual German and Canadian national, Fred spent over 14 years managing accounting and controlling with a large multi-national manufacturing corporation, of which he lived in Toronto, Canada for ten years.
Besides his penchant for numbers, Fred enjoys photography and riding his ATV. -
Marketing and Sales Manager (Europe)
Marianne joined CEIBS in August 2019 and has since been responsible for business development as well as marketing & sales activities in Europe.
Marianne holds two master’s degrees from one of Europe’s top business schools, a master’s in Management, Organization Studies and Cultural Theory as well as a master’s in law (MLaw (HSG)). She also completed the StanfordME310 Design Thinking Program.
She has a decade of work experience in marketing, sales, advertising, and legal operations. She has demonstrated expertise in managing business operations, strategies, portfolio management, business development, and transformation. She’s a resourceful multitasker distinguished for managing all facets of ATL, BTL, and digital advertising from generating concepts to implementing global campaigns. Marianne is also highly experienced in developing, leading, and deploying marketing and content creation teams across various countries for high-profile clients and projects. She exhibits remarkable efficiency and versatility in communicating with various departments and stakeholders from different industries ensuring maximum efficiency in communication irrespective of cultural backgrounds and geographical differences. She has a plethora of experience working with renowned brands, A-list celebrities, and C-level executives across a wide array of industries in planning and executing their marketing strategies. She frequently works on executive and C-level career planning consultancy providing career development services to graduate level clients.
Marianne speaks Mandarin, English, German, Swiss German, and French. Her first visit to China was in 2009 and she has since then lived several years in the Asia Pacific region (including China and Pakistan), where she worked (at Peking University, AnW Zhongshan Consulting Co, Shenzhen, and AnW Global) and executed projects for the financial, educational and entertainment sector leading consulting projects for clients such as Players IQ, Jacob’s Creek, Adidas, Ian James Rush, Manchester United Football Club, and The Pakistan Stock Exchange. The experience allowed her to witness the innovation that is driving China's solid economic growth till today and act as a bridge builder between the East and the West, leveraging her profound first-hand market and cultural experience.
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Alumni & Partnerships Manager (Europe)
Georgina joined the CEIBS team in March 2022 as Alumni & Partnerships Manager (Europe). Originally from London she moved to Zurich in 2020, after spending two and a half years living and working in Paris.
Georgina holds a bachelor’s degree in journalism from the University of Sheffield in the UK and has worked in a variety of communications and public relations roles over the last 10 years both in agencies and in house. Georgina is passionate about communications and building relationships and she is used to managing multiple projects at one time, whether that is planning and promoting events, creating content on a wide range of topics, or managing communities.
Georgina loves meeting new people and discovering new cultures and countries. In her free time, you’re most like to find her hiking in the mountains, reading, or taking an ice-cold dip in Zurich’s River Limmat.
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Senior Programme Manager
Vivian Song joined CEIBS Zurich on 1st September 2017 as Program Manager.
She holds a master’s degree in business administration with a major in Business Development and Promotion from the Lucerne University of Applied Sciences and Arts, Switzerland.
Prior to this, she has been an experienced program manager and business development specialist for the past 13 years in various international education institutions and in luxury goods sectors across China and Switzerland, including Swiss hotel school China office representative, Singapore A-Level program manager, chief representative for some American universities, and product manager for a luxury brand in Lucerne, Switzerland.
Originally from North China, Vivian has lived in Switzerland since 2013. In her free time, you can find her skiing in the Alps in winter and swimming in the lakes in summer, otherwise she is hiking with her family, friends and her two lovely cats in the forest. She is a passionate traveller as she loves to meet new people and learn other cultures while travelling.
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Senior Programme Manager
Kristina Schroeder joined CEIBS Zurich in January 2020 as a program manager. She holds a master’s degree in Chinese Studies and Cross-cultural communication, soon undertaking the defense of her dissertation in this field.
Before she worked as a sinologist specializing in the literary fiction of late imperial China. She taught Ming and Qing history and classical literature at the University of Zurich. After living in China for four years, she has surpassed the language barrier, and considers China her second home. In her free time, she is a passionate dancer, moving to the beat of African drums. -
Programme Manager
Yo-Lu joined CEIBS in April 2020. He is responsible for Program Management in Europe, creating overseas modules and partnerships to develop and grow the CEIBS community. He is also in charge of several major projects contributing to the school's strategies.
He holds a bachelor's degree in business administration and spent half a year living and studying in Canada. Previous to CEIBS, his work spans companies at various growth stages, whether it be Taiwanese or multinational organizations. His career path ranges from customer relationship management to account management and client consultancy.
His background is culturally and traditionally connected to China over the last 20 years of living in Asia. However, one of his ambition and work vision is to bridge businesses worldwide to Asia. He was also a professional swimmer with experience teaching at elementary schools and kept swimming as his habit. You can often spot him at Hallenbad City in downtown Zurich.
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Progamme Manager
Kevin joined CEIBS in May 2019 as Program manager.
He holds a B.A. in International Business/Trade/Commerce from Guangdong University of Foreign Studies.
Kevin’s professional expertise is in marketing, business development, customer service and luxury retail management. Before moving to Switzerland, Kevin worked in a few well-known multinational companies in China, including Mitsubishi Corporation, Freudenberg Nonwovens & ExxonMobil China.
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Accountant
Esther joined CEIBS in August 2019 as Financial Accountant & Assistant to the Head of Finance.
She obtained her Commercial Diploma at the Kaufmännische Berufsschule in Zurich, and pursued a Training Programme at the School for Accounting Specialist in Munich, Germany.
Extensive experience as financial accountant in Switzerland and Germany, involved in all areas of accounting, payrolling and personnel administration in various industries,
including the reinsurance sector, a large bookselling/publishing company, a company for membrane technology, in the cement trade sector, a hotel with an upscale restaurant, a contemporary theatre in Zurich.
Esther had several month-long travel experiences in many countries of Southeast Asia including Hong Kong.
She enjoys discovering and exploring nature, photography, reading, drawing & painting, walking, biking, kayaking, rowing and skiing… and especially spending time with her cat.
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Office & Facilities Manager
Marc joined the CEIBS Zürich Team in August 2022 and is since in charge of all the CEIBS Zürich Campus Facility & Office Management.
Previously to joining CEIBS, Marc was the Deputy Managing Director & Head of HR at the Felix Unholz AG, an electrical installation and ICT company offering innovative solutions in the areas of electrical installations, building automation, electrical planning, network and telephony. Marc also has close to a decade of experience in Project Management of electrical construction projects and is used to managing multiple projects parallel be it construction projects or of company organizational nature. In his past experiences he has demonstrated his skills in managing teams, strategies, and business development.
Marc is passionate about surfing, hiking and traveling.