CEIBS’ From Classroom to Boardroom features in-depth conversations between CEIBS faculty and our industry-leading alumni. In this episode, CEIBS Assistant Professor of Strategy and Entrepreneurship Bai Guo speaks to Global EMBA 2007 alumna Christine Wang, who as Managing Director – Accenture Song Lead, Greater China helps to drive technology-driven creative marketing at multinational professional services company Accenture. Their conversation touches on the effects of artificial intelligence (AI) in the workplace, how marketers should make their customers feel loved, and much more.

To learn more about the CEIBS Global EMBA (GEMBA) programme, ranked #1 worldwide in the 2024 Financial Times global ranking of EMBA programmes, click here.