Associate Professor of Marketing Hyun Young Park | CEIBS Faculty Introductions
CEIBS would not be the acclaimed institution that it is today without its exceptional team of international faculty. Dr. Hyun Young Park is an Associate Professor of Marketing at CEIBS. Her research explores how morality and emotion influence judgment and decision making; in particular, she examines how moral emotions such as anger, guilt, gratitude, and pride impact consumer spending and mental accounting. Inspired by her extensive volunteer work in Central Asia and Haiti, she is also interested in investigating factors that affect charitable giving as well as the effects of corporate social responsibility on consumer behavior; she has been a passionate volunteer worker over the last twenty years, working with underprivileged peoples in Islamic, post-Socialist, and distressed countries through various educational programmes.
Learn more about Dr. Park and the rest of our distinguished faculty here.