When it comes to corporate-start-up partnerships, do opposites really attract? What does it really take to make these partnerships work? And, what role will corporate-start-up partnerships play in the UN SDG Decade of Action? CEIBS Associate Dean, MBA Programme Director and Professor of International Business and Strategy Shameen Prashantham discusses his upcoming book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Start-ups.

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