Iris Xue knows a thing or two about doing business in China. She is a graduate from the CEIBS MBA Class of 2019 and an MBA case researcher for the CEIBS Case Centre. 

Together with CEIBS Assistant Professor of Organisational Behaviour Emily David, Iris has co-authored an MBA case on consumer goods firm Health and Happiness (H&H) International Holdings.

The case was recently awarded second prize in the 2020 Global Contest for the Best China-Focused Cases (CEIBS cases also picked up the Best Case Award and First Prize in the contest). 

Read more on the brand new CEIBS WeChat account.