Communication is key, says CEIBS President (European) Dominique Turpin at major international forum
September 1, 2023. Shanghai – Conversation between east and west is more important than ever, CEIBS President (European) and Professor of Marketing Dominique Turpin said at a prestigious international symposium.
Prof Turpin gave his thoughts on the current state of the economic relationship between China and Europe during a panel discussion held at ChinaHUB.
The event was organised by The European House – Ambrosetti in conjunction with the 49th annual Intelligence on the World, Europe, and Italy forum, otherwise known as the Cernobbio Forum, combining an offline China-focused event in central Shanghai with livestream viewings of distinguished speakers in Italy. This year’s participants in Cernobbio included the President of Italy Sergio Mattarella.
During a panel chaired by Mattia Marino, China CEO of The European House – Ambrosetti, and featuring former Chinese Ambassador to the US Cui Tiankai and Clearvue Partners Managing Partner Harry Hui as fellow speakers, Prof. Turpin discussed the continued opportunities and challenges that China’s economy presents for European companies.
“You see a polarization of consumer behavior,” he said. “You see the high end growing very fast, the low end growing very fast, and everything in the middle being squeezed.” Whether this new customer behaviour offers your business an opportunity “... really depends on the industry you are in.” He added that China’s economic development hinges on whether the country will “be able to manage globalisation and global acquisitions the right way.”
As to how China and the West could better manage their economic and trade relations, Prof. Turpin added that “...precisely because we have so many tensions, it's very, very critical to communicate, communicate, communicate.”
The Cernobbio Forum describes itself as an international platform where “Heads of state and government, top representatives of European institutions, ministers, Nobel prize winners, businessmen, managers, and experts from around the world” meet to discuss pressing global issues.
