8 CEIBS Cases Appear on Harvard Bestseller List - Latest China-focused Cases Gain Attention of the International Community
As of November 2023, Harvard Business Publishing – Education (Harvard Case Library) has published over 100 cases from CEIBS. Notably, eight of these cases have achieved bestseller status. This success stems from the collaboration initiated between CEIBS and the Harvard Case Library in 2019, with the first series of CEIBS cases debuting in December 2020. Impressively, in under three years, these eight cases have not only made it to the bestseller list but have also seen a combined usage of 19,000 copies. This milestone highlights the widespread recognition and interest in CEIBS cases from the global management community.
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Alibaba vs. JD.com: Strategies, Business Models, and Financial Statements (Chen Shimin, Pan Dingwen, Huang Xiayan) |
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Beryl: E-commerce Livestreaming Strategy (Lin Chen, Cao Zhijing) |
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EVCard: Pioneering Car-Sharing in China (Gong Yan, Qian Wenying) |
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Freshippo: Data-Driven Business Model Innovation (Vincent Chang, Zhu Qiong) |
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KEMET: Leading Change across Cultural Boundaries (Katherine Xin, Zhong Jin) |
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KFC China: Building Competitive Advantages through Digitization (Lin Chen, Zhang Chi) |
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Transsion Holdings: Leveraging Disruption in Emerging Markets (Wang Taiyuan, Zhao Liman, S. Ramakrishna Velamuri) |
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Xibei's Business Model: Creating Shared Value for Stakeholders (Rui Meng, Zhu Qiong) |
