December 13, 2023. Shanghai – From organisational leadership and brand management to the impact of artificial intelligence on the way we work and do business, CEIBS faculty illustrated the breadth of their academic contributions with an inspiring amount of research and insights this year. Scroll down for some of the most read CEIBS Knowledge pieces of 2023.

The late former chairman and CEO of General Electric Jack Welch was heralded by many as the greatest leader of his era and a management guru. CEIBS Associate Professor of Strategy and International Business Terence Tsai delved into the recipe of his success and offered analysis of the secrets and principles behind his approach to work and life.

ChatGPT has recently sparked a global craze and brought AI generated content (AIGC) into the spotlight. While AIGC has made impressive progress in creating text, images and videos, Former Professor Hu Kejia explored the latest developments and commercial applications of AIGC, as well as its impact on the future of work and career paths.

Nearly forty years after China first opened its doors to foreign companies, Associate Professor of Strategy and Entrepreneurship Daniel Chng took an in-depth look at the challenges faced by multinationals in doing business here amid China’s evolving role in globe trade.

In today's highly competitive business world, branding is becoming more important than ever before. President (European) and Professor of Marketing Dominique Turpin presented the three "golden rules" of brand management.

Following the relaxation of China’s zero COVID policy, normal production and life fully returned in 2023. Earlier this year, Professor of Marketing Wang Yajin examined the trend of consumer spending and whether China would see revenge spending in the year ahead.

Environment, social and governance (ESG) continues to be one of the most popular managerial paradigms today, but it also presents risks if businesses do not leverage it properly. CEIBS Professor Emeritus Su Xijia took a closer look at how we can balance ESG’s benefits and risks.

Developing, launching, and maintaining a social enterprise (SE) is no easy task, even in China, where conditions are generally supportive of SE activities. CEIBS Professors Daniel Chng and Byron Lee explained what it takes for an SE to be successful by exemplifying from a case from Southern China.

With zero COVID coming to an end in China, CEIBS Professor of Economics and Finance Xu Bin offered insights into the reasons behind the country’s swift policy change and assessed the prospects for China’s economy in 2023.

Management in today’s era has moved dramatically away from lines of command towards greater worker empowerment and reduced supervision. CEIBS Professor Katherine Xin teamed up with others to examine how Chinese companies are using new technology to increase worker autonomy and reduce bureaucratic processes.

Leadership is often an interdependent and interactive process between leaders and followers. CEIBS Professor of Management Tae-Yeol Kim and Former Professor Emily David examined how leaders can better understand their team's perception of their prototypicality, and how this perception affects leadership outcomes and overall group performance.

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